Corey LaJoie has admitted on his podcast, Sunday Money, that he attempts to garner attention off-track that he cannot always gain on-track. With this in mind, the driver of the No. 32 Go Fas Racing Ford Mustang has definitely sought out unique ways to do just that.
He continually does an incredible job promoting his sponsors on social media, pre- and post-race. And while it might be part of the job description, he accomplishes this in a fashion that allows fans to connect with both driver and sponsor in a sincere way.
Twice in 2019, he brought fans along for the ride. He allowed their names to be written on his car after donating to Samaritan’s Feet, a charity near and dear to his heart.
Many know he is talented with impersonations, but fans learned he isn’t a bad artist either. This was evidenced by his “ask forgiveness later” rendering of a Teenage Mutant Ninja Turtle on a ROVAL “turtle” at Charlotte Motor Speedway last Fall.
Taking it to the Track
In more visible fashion, LaJoie’s team and sponsors go above and beyond to make sure he stands out on track with unique, eye-catching paint schemes.
LaJoie and GFR kicked off 2019 with an Old Spice scheme that turned heads – LaJoie’s face. It was one of the most talked-about schemes as the season got underway. And understandably so – no one had ever put their face on their car!
Keen Parts Thinks Outside the Box
Keen Parts has been a solid, primary sponsor for GFR and LaJoie over the years. And it goes without saying, they go all-in, often taking the extraordinary schemes beyond the car. Team members can be found at the track with themed shirts and accessories, and even a costumed character on occasion.
Darlington Raceway always affords drivers a chance to get creative with throwback paint schemes. Last season, LaJoie donned a Dale Jarrett Nestle Crunch themed car with Keen Parts as primary.
The Fall Martinsville race brought the Scooby-Doo paint scheme that was nearly unrivaled that weekend in terms of “best in show.”
And, at the Homestead-Miami Speedway season finale, it was only appropriate that the car, and crew, were decked out in a beach theme.
Facing the Paperclip
With the recent pandemic wreaking havoc on the NASCAR schedule, Keen Parts opted to throw it back to the 2019 season opener, but with a more timely addition, for the first night race at Martinsville Speedway.
Wednesday night, you will find LaJoie sporting his face on his machine again, but now? LaJoie’s car is watching out for others as a face mask dons the literal nose of the car.
LaJoie admitted he took “most of the blame for the return of the face car.”
He noted, “During the quarantine, I mentioned off-handedly to Archie (St. Hilaire, GFR Team Owner) that it’d be funny to put a mask on the face car when we get back racing. And now here we are. It should garner some great attention Wednesday night.”
Last fall, LaJoie raced to a P18 finish at the half-mile oval. When asked about a goal for the night, he shared, “We’re taking back the car [from] last fall, so hopefully we can catch the right breaks and put ourselves in position again for a good day.”
Keep up with Corey LaJoie on Twitter – because you never know what he will be up to next! You can find Go Fas Racing and Keen Parts on Twitter as well.
Be sure to tune in for all the beatin’ and bangin’ action Wednesday night. Race coverage from the famed half-mile track starts at 7 p.m. ET on FS1 and MRN.