NASCAR XFINITY Series

Mid-Ohio Xfinity Race Brings New Title Sponsor

by
Stephen Conley
July 31, 2018

Mid-Ohio And Rock N Roll Tequila

Mid-Ohio Sports Car Course today announced a new title sponsor for the upcoming NASCAR Xfinity Series race event on August 10-11, 2018. The three year agreement gives Rock N Roll Tequila entitlement. It also gives them official Tequila of Mid-Ohio rights.

The Rock N Roll Tequila 170 Presented by Amethyst Beverage will be the final race of the 57th season at the 2.258-mile, 13-turn permanent road course in Lexington, Ohio. It will also mark the sixth time the NASCAR Xfinity Series visits Mid-Ohio Sports Car Course.

“Amethyst Beverage is excited to be are part of the Mid-Ohio team for the next three years.

We are bringing with us Rock N Roll Tequila which is part of our beverage portfolio.” Said Jeff Flasco, chief executive officer of Amethyst Beverage. “We are looking forward to what the future has in store with this new partnership. Fans are invited to join us in our Tequila bar for the race weekend.”

The Bottles

Rock N Roll Tequila comes in keepsake glass containers shaped in two of rock’s most iconic guitars. First is the Les Paul as well as the Flying V. The top of the neck of the guitar is its own bottle. It also contains a patented single shot in addition to the 750 ml in the guitar. The brand is available in Platinum, Cristalino and Mango varieties.

“It’s great to bring Rock-N-Roll Tequila on board as both a new track partner and a title sponsor.”

This will be great for the of our NASCAR Xfinity Series weekend.” said Craig Rust, president of Mid-Ohio Sports Car Course. “This brand and its master distributor, Amethyst Beverage. They will add to the fan experience for our race weekends here at Mid-Ohio with its unique drink recipes.”

Rock N Roll Tequila will also have pouring rights for adult race fans while enjoying the racing action. It will also receive significant brand exposure through trackside signage, and have access to honorary roles. Those include grand marshal and honorary starter among other entitlements.

Stephen Conley

If it races, I'll write about it, talk about it or shoot it with a camera. I began pursuing a career in motorsports journalism immediately after attending college at Kent State University. I have hosted multiple Motorsports talk shows, worked in Country Music radio, and now i spend every day on the air in the morning with 1300 and 100.9 WMVO and in the afternoons watching the roadways around Central Ohio for 93.7 WQIO. The excitement and the fans make everything I put out there worth while, it's been an exciting 15 years having covered everything from the Daytona 500 to the Rolex 24 and you can find me at pretty much any event run at Mid-Ohio Sports Car Course. What I like to bring is a look behind the scenes, a look at what and who makes the sport grow. From the guy that welds pieces back at the shop to the host in the tv booth. Everyone has a story and I like to tell it. My main focus here at TPF is looking at the men and women behind the microphone and cameras. My life long goal is to become a member of MRN or PRN Radio and bring the races to you. I hope that what I share now is enjoyable and gives you a unique look in to the world of motorsports. See you at a track soon

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