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Patrón Spirits Will Back Away From Motorsports Marketing

In a major announcement Patrón Spirits announced its decision to step back completely from its investment in motorsports at the end of the 2018 season. This decision will have a major impact on IMSA with it’s Tequila Patrón sponsorship. It will also have a major impact on other forms of motorsports.
The following is a statement from IMSA President Scott Atherton in response to that announcement:
“IMSA and Patrón Spirits have enjoyed a fantastic partnership for more than a decade. Tequila Patrón rose through the IMSA ranks, from a high-profile team sponsor with Patrón Highcroft Racing. Beginning in 2008, through its entitlement sponsorship of the Patrón GT3 Challenge in 2009. Then its presenting sponsorship of the American Le Mans Series in 2010.
“Tequila Patrón continued in a prominent position as the American Le Mans Series merged with GRAND-AM to create the new IMSA WeatherTech SportsCar Championship and has been our entitlement partner for the Tequila Patrón North American Endurance Cup since 2014 in addition to its longstanding support of the Tequila Patrón ESM race team and its pair of Nissan DPi race cars.
“Everyone associated with IMSA, the competitors, promoter partners, series officials and fans will miss the Tequila Patrón brand next year. On behalf of IMSA, we thank CEO Ed Brown and Tequila Patrón. They have helped grow IMSA and the sport as a whole. We’re more proud than words can express to have counted Tequila Patrón among our family of premium brand partners.
“Tequila Patrón’s involvement on-and-off the track has been a benchmark example by every measure. We will look forward to finishing up our 2018 season in the strongest and most successful way possible and will look forward to the opportunity to work together again in the future.”

If it races, I'll write about it, talk about it or shoot it with a camera. I began pursuing a career in motorsports journalism immediately after attending college at Kent State University. I have hosted multiple Motorsports talk shows, worked in Country Music radio, and now i spend every day on the air in the morning with 1300 and 100.9 WMVO and in the afternoons watching the roadways around Central Ohio for 93.7 WQIO. The excitement and the fans make everything I put out there worth while, it's been an exciting 15 years having covered everything from the Daytona 500 to the Rolex 24 and you can find me at pretty much any event run at Mid-Ohio Sports Car Course. What I like to bring is a look behind the scenes, a look at what and who makes the sport grow. From the guy that welds pieces back at the shop to the host in the tv booth. Everyone has a story and I like to tell it. My main focus here at TPF is looking at the men and women behind the microphone and cameras. My life long goal is to become a member of MRN or PRN Radio and bring the races to you. I hope that what I share now is enjoyable and gives you a unique look in to the world of motorsports. See you at a track soon

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