(Photo: Stephen Conley | The Podium Finish)
One of the longest-running NASCAR Cup Series entitlement sponsors will continue to grow its numbers. Quaker State has announced it will extend its partnership with Atlanta Motor Speedway, continuing a 14-year-long run that started at Kentucky Motor Speedway in 2011.
Along with the AMS partnership, Quaker State will also partner with Trackhouse Racing for a technical alliance moving forward. The brand will also sponsor Daniel Suarez’s No. 99 car at Richmond Raceway in April and AMS in July.
“I’m so incredibly blessed to be joined by a company that has such history in the sport,” Suarez said. “Quaker State is such a worldwide brand — its impact in Mexico, and now to have them on my race car is just huge.”
The deal for both Atlanta and Trackhouse is a multi-year deal, according to Suzanne Clerkin, director of consumer marketing at Shell Global Lubricants.
“We are just so excited to be able to continue the long history of Quaker State and NASCAR,” she said.
“Quaker State represents everything we hoped to attract when we started this team,” said Justin Marks, Trackhouse Racing owner.
Both Suarez and Chastain will have Quaker State on the car during the summer Atlanta race, Marks said.
“Quaker State is committed to our team as well as elevating our drivers in unique ways,” Marks said.
Quaker State’s history is legendary in motorsports, including Indycar with Eddie Cheever, NASCAR with Hendrick Motorsports, Tony Pedregon in NHRA and overseas sponsoring Ferrari and other racing series.
“We are very proud to extend our relationship with Atlanta Motor Speedway and SMI,” said Steve Reindl, vice president of Shell Lubricants North America. “This is really a great day for the Quaker State Brand.”
Brandon Hutchinson, the Atlanta Motor Speedway executive vice president and general manager, said fans can expect AMS to deliver incredible race weekend experiences for years to come along with the Quaker State announcement.
“We’re looking forward to our first Quaker State 400 under the lights [this summer],” Hutchinson said. “To have Quaker State back on board for multiple years is great for the race track.”
